๐ฑ The Two Memes That Ruled Korea This Month Weren't Korean — Woody Magazine, Jun. 29, 2026
The Two Memes That Ruled Korea This Month Weren't Korean
Describing your job as a crime, the Pyramids as a one-star letdown — June's favorite jokes came from abroad, and both pull the same trick.
For a month, two jokes kept surfacing on Korean social feeds. The first reframed ordinary jobs as something sinister. A flight attendant became "a person who locks a hundred people in a metal tube, cuts their communications, and surveils them from tens of thousands of feet." A teacher: "someone who confines minors in a single room and controls their movement, meals, and sleep on a fixed timetable." An esthetician: "a person who scrapes the surface off your face, seals your eyes and mouth shut, and leaves you there for a while."
The second was a one-star review of a world wonder. The Pyramids: "Crumbling, far too much sand." The Eiffel Tower: "An awkwardly tall pile of steel." The format — even the most magnificent thing gets a scathing review — spread as a kind of consolation. If the Pyramids draw hate comments, so can you.
The two jokes feel unrelated. Yet the two that kept catching the eye on Korea's June feed share one thing. Neither was born in Korea.
The job joke ran in English first. Its template is the Anglophone meme "Badly Explain Your Profession," which circulated on English-language communities like Reddit and Twitter in early 2017. A surgeon became "someone who cuts people open, removes their organs, and puts them back"; a teacher, "someone who yells at uninterested children for six hours a day." The Korean version dressed the format up as a criminal enterprise — not merely bleak, but sinister.
The landmark pan is older still. In 2019, The Washington Post collected the worst reviews of the Seven Wonders; the Great Wall of China earned "frankly, boring." In 2023, the illustrator Mike Lowery gathered real one-star reviews into a book, One Star Wonders. The project began with a review of the Taj Mahal that read, "The WiFi is awful. One star."
The format crossed into Korea's 2026 feed and spread again. (Some say RM — the leader of the band BTS — helped by sharing it, though the sourcing is too thin to state as fact.) Many of the quoted reviews are parodies modeled on real ones, so it's worth separating the genuine ratings from the invented.
Go one layer deeper and the two rhyme. Both memes perform the same move: stripping away the romance and the rationale draped over a thing, leaving only its bare face. The landmark pan peels the aura of "wonder" off the Seven Wonders and reduces them to a one-line gripe; the job meme peels the rationale of "a calling" off a profession and leaves only its mechanics. The bare face is sometimes trivial (a heap of sand and stone), sometimes sinister (surveillance and control), but it points one way: a refusal to keep looking up.
The timing is worth noting, too. The job meme's template dates to 2017, the landmark pan to 2019. Both are formats made in English years ago, and both resurfaced side by side on Korea's June 2026 feed. No new joke was invented; Korea simply dug up an old one and refitted it.
A month ago, this column described a different scene. In May, Koreans queued at the summit of Mount Gwanak, in Seoul, to make wishes, and fed their birth charts into chatbots to read their saju, the traditional fortune drawn from the hour of one's birth. It was a month of yearning. Praying and panning look like opposites, yet they may be two ways of bearing the same anxiety: in May, leaning on luck for comfort; in June, stripping the shine off the world to make it a size smaller.
There's a strange freedom in a joke that cuts things down. You needn't feel small before the Pyramids, and you needn't dress up your work as a calling. Twist greatness once, and you have less reason to shrink before it. The joke Korea kept telling in June was, underneath, a single line: the great stuff isn't such a big deal.
- Gogumafarm, "The latest memes, June 2026 roundup" (Korean meme-marketing newsletter) — Source ↗
- The Washington Post, "Seven Wonders of the World: The best 1-star reviews" (2019) — Source ↗
- Mike Lowery, One Star Wonders: The Worst Reviews of the World's Greatest Places (Andrews McMeel, 2023) — Source ↗
- Know Your Meme, "Badly Explain Your Profession" (the job meme's template, originating on Reddit and Twitter in 2017) — Source ↗
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